Category: Marketing

The Value of Case Studies

The Value of Case Studies

[ 0 ] September 19, 2016 |

Get a Case Study Done – If you talk about it get one done! Many companies spend lots of time and money getting the right literature and marketing material together to present to potential customers but they often forget about case studies. Case studies can be one of the most useful tools to showcase your […]

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Business Networking Etiquette

Business Networking Etiquette

[ 0 ] September 7, 2016 |

Networking Etiquette and Tips Networking is an invaluable activity for any business person and can be highly enjoyable. However, others find that it fills them with a dark sense of dread and avoid giving it a go. The following is some advice and tips to get you started and to help you to make sure […]

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Defining Your Target Market

Defining Your Target Market

[ 0 ] May 29, 2015 |

Understand Your Customers  Then Defining your Target Market We’ve all heard the phrase ‘target market’ but how well do you understand yours?  Have you ever stopped to think about exactly who buys your products or services or put together a profile of your ideal customer? Understanding exactly who you are selling to will help you […]

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Getting the right Marketing Consultants

Getting the right Marketing Consultants

[ 0 ] February 27, 2015 |

Finding Your Perfect Marketing Consultants There are a number of marketing consultants in Ipswich as well as other marketing companies that specialise in certain areas.  So, if you need help with your marketing how do you know which one is right for you? What do you think of when you hear the word marketing?  Many people […]

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Marketing a Small Business

Marketing a Small Business

[ 0 ] October 27, 2014 |

Marketing a Small Business Marketing is vital to any business and can be the difference between succeeding, surviving or failing.  Getting it right can make a huge difference to your profits but it can be a daunting area to many small businesses. Many people think of marketing as ‘advertising’ or ‘promotion’ however it is much […]

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Measuring Your Marketing

Measuring Your Marketing

[ 0 ] March 24, 2014 |

How Effective Is Your Marketing Spend? A major part of any company’s marketing activity is getting your message out there.  There are a number of ways to do this depending on your market place, product/service and target audience but it could include advertising, social media, events (exhibiting or holding your own events), mailers, leaflet distribution […]

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