There are many misconceptions about marketing including:
– People already know who we are
– It’s only for large companies
– Marketing is just communication/advertising
Marketing is in fact one of the most important activities of any successful business and includes not just advertising and PR but research, branding and strategy. Basically it is the process of developing an understanding of your customers in order to gauge what products or services will be of interest to them and then putting a strategy in place to get the right message across to the right people in order to attract customers, sell to them and then retain their loyalty. When done in the right way, marketing should make sales much easier.
This is often where people get it wrong:
Do you fully understand your brand identity? Do you know why your customers would buy from you instead of your competitors? Do you really understand your target market and how to put the most effective message out there to appeal to them? Spartan Consultants can help you find the answers to these and many more questions.
To find out how we can help your business implement a strategy and plan to take the right route to market, speak to us at Spartan Consultants.
We offer a professional, friendly and flexible service to achieve truly excellent results for SME’s in the Ipswich, Suffolk and East Anglia area.