Author Archive: Spartan

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The Value of Case Studies

The Value of Case Studies

[ 0 ] September 19, 2016 |

Get a Case Study Done – If you talk about it get one done! Many companies spend lots of time and money getting the right literature and marketing material together to present to potential customers but they often forget about case studies. Case studies can be one of the most useful tools to showcase your […]

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Business Networking Etiquette

Business Networking Etiquette

[ 0 ] September 7, 2016 |

Networking Etiquette and Tips Networking is an invaluable activity for any business person and can be highly enjoyable. However, others find that it fills them with a dark sense of dread and avoid giving it a go. The following is some advice and tips to get you started and to help you to make sure […]

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Defining Your Target Market

Defining Your Target Market

[ 0 ] May 29, 2015 |

Understand Your Customers  Then Defining your Target Market We’ve all heard the phrase ‘target market’ but how well do you understand yours?  Have you ever stopped to think about exactly who buys your products or services or put together a profile of your ideal customer? Understanding exactly who you are selling to will help you […]

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Are you starting a business for the right reasons?

Are you starting a business for the right reasons?

[ 0 ] March 14, 2015 |

Starting a business for the right reasons? There are a number of reasons why people decide to make the move from employee to running their own business.  Starting and running a business involves a great deal of hard work and commitment so understanding your reasons for doing it and remembering them will both motivate you […]

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Getting the right Marketing Consultants

Getting the right Marketing Consultants

[ 0 ] February 27, 2015 |

Finding Your Perfect Marketing Consultants There are a number of marketing consultants in Ipswich as well as other marketing companies that specialise in certain areas.  So, if you need help with your marketing how do you know which one is right for you? What do you think of when you hear the word marketing?  Many people […]

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What is in a company name?

What is in a company name?

[ 0 ] February 9, 2015 |

You will be surprised just what is in a company name? Choosing the right name for your business So, you’ve decided to take the plunge and start your own business but now you have to decide on a name.  This is not as straightforward as it may seem and there are a lot of things […]

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Why do you need a business plan?

Why do you need a business plan?

[ 0 ] January 20, 2015 |

Why do you need a business plan? Most people in business will know that if you are trying to apply for finance or attract an investor then you will need a solid business plan to show them.  However, if you don’t need any external funding, do you still need a business plan? The answer is […]

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Getting the right CV

Getting the right CV

[ 0 ] November 24, 2014 |

Getting the right CV When it comes down to it, your CV could well be one of the most important documents that you ever write.  It could get you your dream job or launch your new career. However, many people just don’t get it right! During a very successful career in recruitment spanning well over […]

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Marketing a Small Business

Marketing a Small Business

[ 0 ] October 27, 2014 |

Marketing a Small Business Marketing is vital to any business and can be the difference between succeeding, surviving or failing.  Getting it right can make a huge difference to your profits but it can be a daunting area to many small businesses. Many people think of marketing as ‘advertising’ or ‘promotion’ however it is much […]

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Fall In Love With Your Business Again

Fall In Love With Your Business Again

[ 0 ] September 22, 2014 |

Have you ever hit a period where your enthusiasm for work hits rock bottom and you start to wonder if you would be better off giving up and looking for employment instead?  Everyone at some point loses their motivation and business owners are no different.  Sometimes it is just that Monday morning feeling and it […]

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